CCR

1. How does your product use or challenge conventions AND how does it represent social groups or issues? Our commercial challenged conventions by exaggerating them throughout the video. Things such as theme, characters, plotlines, and mood are all used to help make a fun and family friendly atmosphered music video. For example, including clips of us on the swings and playing uno at different points of the day gave the music video a more homemade vlog vibe, which is what a lot of families like to do. My video helps to talk mostly to kids and families. 2. How does your product engage with audiences AND how would it be distributed as a real media text? My product engages with the audience by doing things they've all done at one point, have fun. This is shown by Eric putting words on the screen in the beginning and us running around and playing. Things such as youtube and tv would be perfect for people to view our video on. Before and after shows and videos. 3. How did your ...