Research Blog: Commercial Convention
The research for my commercial will mostly be found online. The Form of my commercial is going to be a direct address. I will be speaking directly to my audience and this will help me convey my information clearly and directly. Most likely I will be doing this as a Voiceover of some sort.
The style of my commercial is dramatic.Maybe a little positive and cheerful. Hopefully this can help successfully make the commercial interesting enough for people to want to pat attention to.Those types of commercials are the ones mostly viewed and liked in our generation.I think I might use both low and high angle shots to help give my commercial that dramatic affect.This shots will also show my product in a nice light. Hopefully it dramatizes my commercial and makes my product stand out more. The camera will also have many different angles. This will probable be able to help dramatize the importance of my product. Ones such as zooming in and out and tilting up and down will be used.
My emotional response will probably suggest a problem. With that in mind I might focus the commercial on how to prevent this problem from happening.Maybe by suggesting a better product.
Obviously though I'll make sure the better product is my product. I'll use a positive tone and probably repeat a lot of things to help the viewer remember my message about the product. The stereo typical teenager and elderly person will be used, hopefully to get people to relate to what's going on.
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